Meltwater is a true powerhouse in the media-monitoring and social-listening space, recognized as the first media-monitoring company in the world. They are a leading global SaaS provider of media intelligence and social analytics, offering a unique product suite for competitive analysis, brand management, and market research. Meltwater serves a prestigious portfolio of clients, including Google, Ogilvy, and Air France, and has established pioneering industry partnerships, such as the Twitter Partner Program.
Our Work
Alteria was engaged for a pure software development project aimed at creating a new product that would leverage Meltwater’s aggregated and analyzed data sets, derived from world-class newspaper, magazine, and social media sources. This project was a critical element of Meltwater’s strategic repositioning and sought to introduce a new product offering with a fundamentally different value proposition. Through collaboration, Alteria and Meltwater successfully prototyped a solution to tap into the full potential of these valuable data sets.
The Challenges
Timeline, Roadmap, and Organizational Barriers
The project required realigning expectations between the desired product scope and the CEO’s accelerated timeline of 30 days versus the original plan of 96 days. The team identified key features and value propositions to prioritize during development.
During the initial product-discovery phase, Alteria determined that a high-value product could be delivered in the shorter timeframe. Stakeholder management was crucial to the project’s success. Key steps included:
Building a roadmap for the engineering and development teams.
Addressing the need for new tech to support the product concept.
Coordinating with various functional groups to gather data.
Securing buy-in from internal teams, such as Meltwater’s data science department.
The project also required effective collaboration with a globally distributed team of 300 remote developers.
The Outcome
Global Reach: The product successfully launched in 27 countries.
Localization: Support for 12 languages.
Revenue Impact: Contributed to Meltwater achieving $140 million in global revenue.
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